About us
Founded in 2014, Reflexion embarked on its journey as a modest consulting firm.
Since our inception, we have aimed to distinguish ourselves in the industry.
Driven by our dedication to developing insightful solutions and delivering value to our clients, we seek to attract talented individuals who are enthusiastic about innovation, creativity, and driving business transformation.
We take pride in our accomplishments and ongoing growth.
Our motto, "Reflexion of Tomorrow," embodies a meaningful responsibility.
It compels us, as a team, to deeply understand and uphold our code of ethics and conduct.
In our profession, success and value depend on trust.
In today's world, ethical behavior, moral action, and integrity are more crucial than ever for successful business development and exceptional client service.
Therefore, we do our best to live up to our values every day.
Our Aspiration
Sustainability and ESG are vital to business
Sustainability and ESG drive growth in profitability and value creation for shareholders.
SMEs are the backbone of the economy
SMEs are essential to a country’s competitiveness and prosperity, industrial ecosystems, economic and technological sovereignty, and resilience to external shocks.
Financial Inclusion boosts prosperity and reduces poverty
Access and use of financial services help companies to build wealth and create opportunities for economic growth.
Innovation and Green Development is the center of success
Enrichment of society with stronger culture of innovation, creativity and green technology is the center of success for companies in a rapidly changing market.
Vision
We aspire to establish ourselves as the premier consultancy firm with Levantine origins, leveraging the strength of our Lebanese and Saudi heritage.
Mission
To be distinctive, driven by the commitment to bring intellectual solutions and value creation to our clients and to be recognized as an employer of choice for talented individuals passionate about innovation, creativity, and leading business transformation.
Values
Adhering to laws, regulations, and company policies are inherent in our approach.
Our corporate values of diversity, excellence, and agility form a solid ground for our self- conception – as a company, as partners, and employees
OUR COMMITMENTS
Our corporate culture is characterized by three fundamentals values:
AGILITY
EXCELLENCE
DIVERSITY
We do our best to live up to our values every day
Our Approach
Our mechanism is summarized by AFCA
AVAILABILITY
FLEXIBILITY
CONTINUITY
AFFORDABILITY
AFCA mission is to ensure that clients have a positive experience and get the most out of the services we provide.
Here's how Reflexion each applies each factor:
Availability:
We are accessible anytime to advice or support using any of all channels of communication. We offer flexible hours for meetings.
Flexibility:
We adapt our approach based on each client's unique situation, challenges, and goals. We offer tailored solutions to our range of service, from one-off advisory sessions to long-term engagements.
Continuity:
We provide ongoing support throughout the engagement, such as updates, follow-up meetings, or even post-project support.
Affordability:
We provide value-driven pricing structures , offering different pricing models (hourly rates, project-based fees, retainers). No hidden cost, we ensure clear value proposition.
We help our client to reach sustainability.
Our Team
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Jen Harris
Partner
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Jeroen Leeuw
Partner
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Sheryl Bates
Partner
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Us in Numbers
$100M+
Clients’ Income during the Last Quarter
5
Industry Awards
+750
Business Partners in over 30 Countries
27
Years of Experience